My ZipCode Farm: Monthly service which sends customers robust potential client data.Geographic Farm: Real estate marketing and media company with an emphasis on data-based farming and targeting.Quantum Digital: Combines monthly postcard farming with online lead tracking. Postcards and other direct mail campaigns can be a great addition to your commercial real estate marketing plan and should incorporate a solid real estate.RealMailers: Streamlined tool for lightweight real estate targeting and marketing.Smart ZIP: Platform for predictive selling and optimization for specific territories (zip code).
#REAL ESTATE DIRECT MAIL POSTCARDS OFFLINE#
We kicked off our review by identifying the most popular real estate direct marketing tools. Grades For Real Estate Direct Marketing Tools This handy guide to selecting the right tool to support your real estate postcard marketing campaign. An "F" means they're missing the factor altogether, or it's a complete flop. A "B" or "C" means they had an effective way with it, but could be better. An "A" suggests they knocked the factor out of the park and will give you the best chance of a higher response rate. We rated tools with a letter grade for each factor. Best use: Where is the platform strongest, and how can customers best use it?.Ease of Use: What’s the usability of the platform like? Are its central offerings clear and easy to use?.Measurement: What kinds of tracking capabilities does the platform have, if any?.Design: Does the platform enable users to easily create their own direct-mail piece? Or are they limited to using existing templates?.Targeting: How many filters can you apply to your direct-mail campaign? What kind of data does the site use to narrow in on potential buyers and the overall target market?.We then asked handful of questions for each factor: Hopefully this comprehensive guide of direct mail marketing tools will be useful to you! Of course, if you have any questions just reach us either here or by clicking into that chat box on the bottom left of you screen!Įach of the tools we will present below was analyzed based off important factors that we expected real estate agents and marketers cared about when it comes to their direct mail postcards. We did that by organizing the biggest marketing names in the real estate industry and highlighting their strengths and weaknesses. Our only goal for this article was to remove all of your guesswork in this process so you can spend less time shopping around and more time delivering the successful direct mail campaign you've been wanting. With so many options available, it can be just as hard to pick a tool as to start a campaign.įrom finding the right target audience and mailing list to printing and personalized design, it's difficult to keep track of it, let alone the good tools that will drive your success rate. You can also include real-life examples that demonstrate how you have helped customers in similar situations successfully.The market for real estate marketing materials is booming. Make sure to research your target recipient’s area and tailor your messages specific to their needs. Doing so will help give recipients a better understanding of the real estate market, confirm the benefits of working with you, and show them the value of your services. Use your direct mail campaigns to inform potential customers of typical local market conditions, discuss current trends, and provide expert insight. Read our guide for postcard design tips ▸ Showcase Local Market Conditions and Expertise Offer incentives such as discounts or exclusive offers in exchange for taking action, as well! This can help increase motivation-ensuring that more people will follow through with your requested actions. Aim for one main goal per postcard and use concise phrases that encourage recipients to take the desired action. Your recipient should know what they're expected to do next -and they shouldn’t be overwhelmed by too many options.
When mailing real estate postcards, remember to include a short, specific call-to-action. See how our postcard designer works ▸ Include Short, Concise Calls-to-Action Every recipient will get an individualized message written just for them-making it more likely that they’ll be engaged and respond to your call-to-action. You can also create postcards in a range of sizes and shapes, add images, text and design elements that are tailored to each recipient’s needs.
With variable data printing, you can customize postcard content to match your audience’s demographic, interests, and needs. Personalization takes your real estate postcards to the next level.
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