There's a lot more that connects these drinks other than their exclusive availability at specific fast-food chains. Pepsi described the forefather as "the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago." The company shouted out to the Taco Bell heavy-hitter in its announcement of the drink. In the launch, Mountain Dew owner Pepsi didn't seem to be pitting Baja Blast against Sweet Lightning at all. The company wrote, "We know you love a good April Fools' Day prank as much as we do." Marketing Dive reported that after creating a bit of buzz online, the original Craigslist post for the Baja Bungalow was "flagged for removal." On April 4, Pepsi finally cleared the air with another announcement (via PR Newswire). The release said "a 187,000,000,000,000,000,000-gallon saltwater tank w/ sharks, maybe crabs and weird things that touch your foot and freak you out" was one of the desirable amenities included in this bungalow (via Bloomberg).Īccording to Ad Week, the press release made it obvious that this was a prank. If things didn't sound strange already, they got even fishier from there. However, the only place one could get it was at the "Baja Bungalow," a vacation rental. On April 2 of that year, Mountain Dew shared a press release that said that eager fans of the Mountain Dew Baja Blast flavor would have to wait no longer: the bottled product would be available once again.
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